Felicia Seow is a Singaporean raised in the island of Penang, where she was enrolled in an international school. At the age of 16 she attended boarding school in England, and graduated from Queen’s University Belfast with a degree in Biomedical Science.  Felicia is currently doing her Masters in law at the University of Sheffield.

Growing up with a diverse international background, Felicia has been intrigued and continue to be, by each culture’s fashion. Fashion and travel have a symbiotic relationship. Fashion itself is escapism, a rebellion in the form of beauty and culture against the mundane day-to-day activities. Felicia’s passion to start her own blog stems from this. Felicia aspires to create a virtual reality where women can access fashion, beauty and travel tips in a form of a beautiful catalogue. She also aspires to promote local and international designers as well as upcoming designers. Fashion is freedom to define and empower, and the vision for her blog is such.